![]() ![]() The biggest problem Pacific Crest sees with Apple's TV strategy is that it is "not meaningfully different than competitors products" and there's no incentive for the big players in the space - like Netflix or Amazon - to share data or content with Apple.Īpple's TV app does integrate with HBO, Showtime, CBS, and its iTunes video store, but it does not include Netflix, Amazon Prime Video, or YouTube, which Hargreaves points out are the three most-consumed video services in the United States. A change of direction is likely necessary for consumers, potential partners, and investors to take the company seriously in the space," Hargreaves writes. ![]() "We believe its current efforts in TV are flawed and have little potential to develop into a sizable business. Pacific Crest analyst Andy Hargreaves and team say Apple's TV strategy "is flawed," "needs a reboot," and "demonstrates the weaknesses of Apple's hand" in a note distributed to investors on Friday. It often indicates a user profile.Īpple used to say its TV ambitions were a "hobby." Earlier this month, Apple CEO Tim Cook has said " television has intense interest with me and many other people" at Apple.Īpple revealed the next stage of its plan to conquer TV on Thursday: a new app for Apple TV, iPhones, and iPads simply called "TV." Apple says it's designed to tie together different video services and put the content you want to see in one place.Īt least one Wall Street analyst says cracks are already showing in Apple's plan. Account icon An icon in the shape of a person's head and shoulders. ![]()
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